Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

27 July 2007

Kennesaw Mountain, GA, continued

Yesterday, I reported some ads from the April 27, 1861 edition of Harper's Weekly. The ads were of some basic categories: healing balms, offers for selling agents, pianos, clothing, and a couple of items that reflected the national crisis: an illustrated guide to national leaders and some military/tactical handbooks. Today I give you some ads from the July 23, 1864 edition of Harper's Weekly. By the way, copies of all editions of Harper's Weekly can be acquired through the Alexander Street Press and Harpweek.com has a number of online themed selections.

Notice that while many ads are similar to the 1861 ads, there is a distinct change in content of the advertising. Only two of the twenty-eight ads in 1861 edition have any connection to the crisis of Union, while nineteen of fifty-five of the ads in the 1864 edition can be connected to the Civil War. The significant jump in number of ads is also of interest. My comment are in italics.


FISK & HATCH,
Bankers and Dealers in Government Securities.
No. 38 Wall Street, New York.

There a two other ads similar to this. Most of the war was paid for by through government borrowing, creating a vast market for government securities. However, borrowing was not enough and the 1862 Revenue Act created our first income tax and the Office of Internal Revenue.

PRESIDENTIAL
Campaign Medals.
Of every description now read in Pin and Medal. Trade orders solicited and promptly filled at Factory prices. Wholesale Depot Campaign Medal Co., 436 Broadway, N.Y.

Several similar ads including one for Fremont medals: Free Speech, Free Press, Fremont. 1864 was a presidential election year. Fremont was a radical Republican who considered as a challenger for the Republican nomination in 1864. Sherman's capture of Atlanta will play a key role in Lincoln's re-election against his former general, the Democratic George B. McClellan. This edition of Harper's Weekly contains a short piece on the assault on Kennesaw Mountain, one of many battles in the long Atlanta campaign.

Good News for the Army.
Hereafter we will send, post-paid, any of our PHOTOGRAPHIC ALBUMS ordered by soldiers for themselves or friends, giving an Album of the full money of the money sent.
Our Albums have the reputation of being superior to all others in beauty and durability, and range in price from 50 cts. to $50.
Our catalogue of CARD PHOTOGRAPHS now embraces about 5000 officers, army and navy, statesmen, actors, copies of works of art, &c. Catalogue sent on receipt of stamps.
Stereoscopes and Stereoscopic Views.
Our assortment of these is very extensive, including a great variety of views of the present war.
Catalogue sent on receipt of stamp.
E.&H. T. ANTONY & Co,
501 Broadway, New York.
Manufacturers of Photographic Materials.

Photography was a booming business during the Civil War, and the war was our first to be photographed. Soldiers would frequently pose for a formal photograph before reporting for duty. Cards of leaders were also quite popular. Stereoscopic images created a three-dimensional effect when used with a viewer. I have a few reproductions that I show my students.

Metallic Artificial Legs.
Weight only Four Pounds.
A fit guaranteed. It makes no noise. It does not get out of order. The measure can be sent, and the leg returned by express. If you are not satisfied after six months' trial, I will return the money less twenty-five dollars.
Price $75 to $100. Send for a circular.
Office and Salesroom 491 Broadway, New York.
J.W. WESTON
E. WESTON, 21 West 4th Street, Cincinnati, Ohio.

Sadly, ads like these became increasingly common during the war. The high number of battlefield amputations led to a booming business the manufacture and sale of prosthetics.

AGENTS WANTED.--$50 per month guaranteed. For terms and specimens, address, with stamp, L.L. TODD & CO., New York.

GUN-POWDER
SMITH & RAND, Manufactures of ORANGE RIFLE and ORANGE LIGHTNING Powder, of superior strength and cleanness.
Office, 170 Broadway, New York.

Soldiers, especially officers, often times purchased their own battlefield supplies. Many times the products ended up being worthless and were cast aside during long marches.

DIARRHOEA.
DYSENTARY, CHOLERA, CHOLERA
MORBUS, &c.--Certain and immediate cure. HEGEMAN & CO.'s celebrated Diarrhoea Remedy has been used with unfailing success since the Cholera season of 1832. A single dose will usually check the diarrhoea in a few hours. Prepared only by HEGEMAN & CO., Chemists and Druggists, New York. Sold by all the principal Druggists in the United States.

Disease killed more soldiers during the Civil War than did battle inflicted wounds. This was standard for wars before the 20th century. The drug claims to heal three of the most common of deadly camp diseases.

Remington's
ARMY AND NAVY
REVOLVER.
Approved by the Government.
Warranted superior to any other Pistol of the kind. Also Pocket and Belt Revolvers. Sold by the Trade generally.
E. REMINGTON & SONS,
Ilion, N.Y.

Officers were expected to purchase their own sidearms and swords.

U.S. Gov. Artificial Leg Depots,
658 Broadway, N.Y., Rochester, N.Y. Chicago, Ill., Cincinnati, O., and St. Louis, Mo., where the Government furnishes the U.S. Army and Navy Leg to Soldiers gratis, or its value applied on the Anatomical Ball and Socket-Jointed Leg, which has lateral motion at the ankle like the natural one.
DOUGLAS BLY, M.D., U.S. Commissioner. For instructions address DR. Bly, at nearest Depot.

The demand must be quite high for the government to create five depots.

DO YOU WANT LUXURIANT
WHISKERS OR MUSTACHES?--My Onguent will force them to grow heavily in six weeks (upon the smoothest face) without stain or injury the skin. Price $1--sent by mail, post free, to any address, on receipt of an order.
R.G. GRAHAM, No. 109 Nassau Street, N.Y.

There are at least three more along the same lines.

SOMETHING NEW
IN PLAYING CARDS.
LOVE SCENES.
DESIGNS from FRENCH ARTISTS.
The above new Card has fifty-two beautiful pictures, of elegant design, and they can also be used the same as ordinary playing cards, thus combining pleasure with amusement. Enclose 50 cents and two red stamps, and send for sample pack. $5 per dozen. Liberal discount by gross to dealers. H.A. CASWELL, 60 Nassau St., New York.

One of my favorite ads. It speaks for itself.


I could teach much of the Civil War through these ads.
I saw a lot more wildlife at Kennesaw Mountain than I expected. I took all of the following from the trail.

These butterflies were everywhere, but they wouldn't sit still for a good shot.


I saw at least five deer. All of them seem quite used to humans.
While trying to take a picture of one of the butterflies, I heard something in the leaves behind me. Wondering what it was, I watched for over a minute as something seemed to be trying to push itself up from the leaves. This little guy popped up and quickly retreated. I used to be fast enough to catch these lizards with my bare hands.

One of the joys of Disney World is finding the Secret Mickeys. I found this one on top of Little Kennesaw Mountain. These cactii are numerous across the crest of Big and Little Kennesaw Mountain.

Peace

..._


26 July 2007

Kennesaw Mountain, GA

I took a long hike at Kennesaw Mountain National Battlefield Park on Wednesday (from the visitor center over Big and Little Kennesaw Mountain down to Burnt Hickory Grove and back to the visitor center around the base of the mountain). If you live in/near Atlanta and haven't been there, you must take a half of a day to explore it. I snuck away by telling my wife that I am teaching a Civil War class and need to scout locations (visions of field trips are dancing in my head). I have written about a previous visit to KM here.

While there I couldn't help but buy a couple of things in the bookstore. Many of the items can be found at virtually any local historical site. I got two reproductions of Harper's Weekly: A Journal of Civilization ($2.00 each). One is dated April 27, 1861 and the other July 23, 1864. I didn't get them for their articles or illustrations but for the ads on the last two pages. I will be working them into lessons on advertising, primary sources, and the Civil War. In some ways, the ads reveal that little has changed: get rich quick schemes, balding prevention, magical medicines, new technologies, testimonials, etc. The change in ad content from 1861 (the very beginning of the Civil War) to July of 1864 (when war weariness was beginning to weigh on the coming presidential election) is also very suggestive.

What follows is a selection of the 1861 Harper's Weekly ads. Others I left out include pianos, muslin shirts, paper ties, horse medicine, a patent baby-tender, a ladies' fashion book, and other similar items (my comments in italics):

Premature Loss of the Hair,
Which is so common now-a-days, may be entirely prevented by the use of Burnett's Cocoaine. It has been used in thousands of cases where the hair was coming out in handfuls, and has never failed to arrest its decay, and to promote a healthy and vigorous growth. It is, at the same time, unrivaled as a dressing for the hair. A single application will render it soft and glossy for several days.
For several days? Does this mean they didn't wash their hair for...several days? Even if users continue to lose hair, I am sure they feel much better about themselves after using Burnett's Cocoaine.

"Matrimony made Easy."--A new work, showing how either sex may be suitably married, irrespective of age or appearance, which can not fail--free for 25 cents. Address T. Williams & Co., Publishers, Box 2300, Philad.
I love it: free for 25 cents! The rest of this ad speaks for itself.

$5,000 REWARD--TO ANY SOBER energetic man who fails to make $2,000 a year. Business easy, honest and at home. For full particulars, inclose a stamp for return, and address
A.D.F., Box 78, P.O., Wellsburg, Va.
I wonder if it involves stuffing envelopes?

6000 AGENTS wanted, to sell SIX NEW INVENTIONS--two very recent, and of great value to families; all pay great profit to Agents. Send four stamps and get 80 pages particulars. EPHRAIM BROWN, Lowell, Mass.
What do you think: Amway or Tupperware?

SANDS' SARSPARILLA--The best Spring Alternative. It will purify the blood, promote a vigorous circulation and thoroughly renovate the system. For sale by A.B. & D. SANDS, 100 Fulton St., N.Y.

Wheeler & Wilson's Sewing Machings At reduced prices, with Glass Cloth Presser, Improved Loop-Check, New Style Hammer, Binder, Corder, etc. Office No. 595 Broadway, New York.
"This Machine makes the 'LOCK STITCH,' and ranks highest, on account of the elasticity, permanence, beauty, and general desirableness of the stitching when done, and the wide range of its application." [Report of the American Institute, New York.

5,000 Men Wanted To Sell LLOYD'S NEW POLITCAL CHART FOR THE TIMES, containing large, new, colored Portraits of PRESIDENT LINCOLN AND HIS CABINET, GEN. SCOTT, GEN. WOOL, MAJ. ANDERSON, AND LIEUT. SLEMMER, with a sketch of the life of each. A MAP OF OUR COUNTRY, showing, in different colors, the FREE STATES, BORDER SLAVE STATES, SECEDED STATES, and TERRITORIES.
Also, accurate Election and Census Returns for 1860, with much other valuable information.
Finely colored on excellent paper, 28X36 inches in size.
Mailed, pre-paid, for 25 cents. (Stamps received.)
A RARE CHANCE FOR AGENTS.
Published by H.H. LLOYD & CO'S,
Agents' General Depot for BOOKS, MAPS, AND STATIONARY PACKAGES, No. 25 Howard Street, New York.
Capitalism always finds a way to make good on national crises.

General Scott's Infantry Tactics; or, Rules for the Exercise and Maneuvres of the United States Infantry. 3 vols. 24mo, Muslin, #2 50. Published by Authority.
United States Army Regulations. Approved by the President of the United States, and Printed under the directions of the Secretary of War. 12 mo, Muslin, $1 50.
Published by HARPER & BROTHERS, Franklin Square, New York.

I shall post the ads from 1864 tomorrow. Until then, some pictures:

Confederate Georgia Monument

One of the few monuments at Kennesaw (compared, say, to Chickamauga). The inscription reads:
We sleep here in obedience to law:
When duty called, we came,
When country called, we died.

How may students will see in this inscription an echo of the Spartan memorial at Thermopylae: Go, stranger, and tell the Spartans that we lie here in obedience to their laws.

View of the North Georgia Mountains
View from the top looking north to the North Georgia Mountains.

Hazy Atlanta
View from the top looking south to the Atlanta hazeline. Usually one can see Stone Mountain but the haze was too bad.

Little Kennesaw Mountain
Gun emplacements at Fort McBride on top of Little Kennesaw Mountain.

Peace
..._